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Sometimes, the timing is just perfect, and the overpowering "big story" accidentally introduces a lucky guy onto the world's stage. Over a week ago, the Chief Executive of a tiny Canadian uranium company happened to be in the same room as a Russian news service reporter. He was giving a speech in Hong Kong; the reporter was enjoying free drinks. Such was the good fortune for Craig Lindsay, a Certified Financial Analyst, who has spent more than 16 years in corporate finance, investment banking and business development, according to the website of Magnum Uranium, for which he now serves as Chief Executive.

Bank Of America Investment While Magnum has a market capitalization of about $15 million, and Lindsay is neither a geologist nor engineer, Russia's RIA Novosti news agency touted him as a "well-known energy expert." Admittedly, Lindsay gave a great speech at the Hong Kong Club for foreign correspondents. Cleverly, he announced, "Uranium may be the next oil," during his speech. As many other industry experts have predicted, Lindsay also forecast uranium "may hit $50/pound by the end of the year." So many are now announcing this it is likely to become a self-fulfilling prophesy.

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Investment Opportunity What elevated Lindsay's publicity was not what he said in his speech. Most of this similar commentary has been already been reported in numerous publications, including in our columns. (What reporters really hate is rehashing old news to give someone publicity!) The timing involved to whom Lindsay was speaking. Had it been any other day, Lindsay's interview might never have materialized. Lindsay said the right things at the right time.

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Banc Of America Investment Here's the timing that gave the story legs. About six hours earlier, the very same Russian news agency, but a different reported, wrote that Russia and Kazakhstan had signed a uranium deal worth $1 billion. The photos of Russian President Vladimir Putin and Kazakh President Nursultan Nazarbayev appeared as the photo op which goes with such really big stories. This was a major event involving two very big names, and among the biggest names and countries in the uranium sector. This was also Russia's first contract to import uranium; Kazakhstan is the world's third largest uranium producer. All of this is "big news."

Banking Investment The clever Russian freelance reporter, who attended the Lindsay speech in Hong Kong, probably text-messaged or emailed his editor by Blackberry, and tried to piggyback the Russian-Kazak story with his own story. Yes, that is how timing works. As soon as a major event takes place, other journalists rush to piggyback the event with "their" story. The Russian reporter scored points with his editor and got his story filed (slang for published). Call it luck or great skill, in the end Lindsay got included in a big story and got his name in print, which was carried by the international press.

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Investment Solution Strategic Two cunning gentlemen, the Russian stringer (slang for freelance reporter), and Craig Lindsay (whose name was spelled Kreig Lindsay in the article), both accomplished their purposes. Mr. Lindsay got his company into the world's spotlight. The Russian stringer got a great story. The reporter threw up a softball question, for which Mr. Lindsay supplied the desired answer.

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Investment Banking Services What was the question the reporter asked Lindsay? That's pretty obvious from what the reporter published in his article. Here is a clip from the Moscow News article:

Bank Investment Foreign investors are ready to invest in Russia's uranium industry, if Moscow wants this to happen and establishes a necessary legal base," Lindsay said. "I believe that Russia is one of the most promising directions for this kind of investments, it is an undeveloped market, full of opportunities. My company will be the first to come to Russia, if the necessary conditions are created," he added.

Alternative Investment Nowhere in Lindsay's speech did Magnum Uranium's Chief Executive discuss investing in Russia. However, the reporter NEEDED a good quote. It had to tie-in with "investing in Russia for uranium development." Lindsay accommodated. He didn't commit to investing in Russia, but he kept the door open. Magnum Uranium recently announced the acquisition of a 1,080-acre land package in Converse County, Wyoming. The company is also exploring for uranium in both Wyoming and the Athabasca Basin. Its finances are probably already stretched from both exploration and acquisition activities. Magnum's market capitalization would probably be insufficient to launch investments into Russia, at this time.

Online Investment Services However, Lindsay did a great job getting his company this caliber of publicity. And he got the uranium sector excellent publicity. He capitalized upon an impinging story - a story that did show up on the world's radar - by correctly supplying an answer the Russian journalist was trying to prod out of him.

Accompany Essential Investment This is the essence of how journalists and publicity-seekers work together. If the PR person gives the journalist the story angle he is looking for within the bigger story, chances are it will appear in print. Piggybacking a "main event" is the most common way to increase one's impingement value to a reporter. And by being a cunning interviewee for his Russian reporter, Craig Lindsay just got Magnum Uranium into this column as well!

Investment Company James Finch contributes to StockInterview and other publications. Get your free copy of "Investing in the Great Uranium Bull Market" by visiting http://www.stockinterview.com for details.

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Investment Management Services James Finch is a contributing editor for StockInterview.com and other publications.
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