Investments

MarkMonitor Unveils Identity Tracker(TM) to Help Corporations Investigate and Stop Online Fraud

The First Global Database of Internet Ownership and Reputation Data

SAN FRANCISCO, Feb. 22 /PRNewswire/ -- MarkMonitor, the leader in online Corporate Identity Management, today announced its new Identity Tracker system to help companies protect their reputation and brand investment from online fraud, while safeguarding their customers from gray market goods and financial loss. Identity Tracker is based on the first global, searchable database providing clients with ownership and relationship information for entities on the Internet, including domain names, IP addresses, registrars, registries and ISPs.
Identity Tracker combines and correlates ownership and reputation data from multiple sources to allow clients to gather evidence against cyber criminals misusing their intellectual property for financial gain. It is the first system of its kind to bring massive amounts of data together and organize it so that corporations can find patterns of behavior and correlated facts about a suspected infringer. Such evidence is crucial when filing a Universal Dispute Resolution Process (UDRP) case to retrieve a domain name, when filing suit against a cyber criminal or when contacting an Internet Service Provider (ISP) to shut down an infringing or fraudulent site.

Bank Of America Investment Identity Tracker will help companies:

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Investment Opportunity * Build a dossier on owners of suspicious Web sites
* Identify where the crimes are happening
* Track the evidence needed to build a case
* Compile a portfolio of "like" egregious activities to bolster their
case
* Find criminals online, allowing security professionals to take
action

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Banc Of America Investment
"MarkMonitor's Identity Tracker is unquestionably the most effective tool we've seen for monitoring and protecting the use of our brands on-line," said Mike Kolleth, global manager, www.dow.com. "As the e-environment grows larger and more complex, tools like the Identity Tracker are a must-have for companies that value brand protection."

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Banking Investment "Internet ownership data is vast, difficult to collect and a challenge to interrelate," said Mark Shull, President and CEO of MarkMonitor. "We engaged in this effort because we saw corporations struggling to identify the criminals behind online fraud schemes. With Identity Tracker, companies now have a real chance to identify site owners and locations and use this information to stop online crimes using their brands."

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Investment Solution Strategic "The quality of evidence a corporation can submit in support of its case to reclaim a key domain name can make the difference between failure and success," stated Antony Gold, a Partner at Eversheds LLP and a WIPO arbitrator. "Information available through Reverse Whois searches can provide invaluable evidence about the nature and extent of a cybersquatter's illegal behavior. Markmonitor's Identity Tracker presents this information in an exceptionally comprehensive and user-friendly manner."

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Investment Banking Services About Identity Tracker

Bank Investment Identity Tracker, which requires no special installation or client-side software, consists of interrelated information in the following categories:

Alternative Investment * Entity Ownership -- MarkMonitor has amassed the largest Whois
ownership database available on the market today, with over 40
million current searchable records from both Global Top Level
Domains (gTLDs -- .com, .net, .biz, .org, .info) and Country Code
Top Level Domains (ccTLDs -- domains from countries outside of the
US). Designed with the goal of having no record older than 90 days
and with new ownership records added daily, the Whois data in
Identity Tracker is unmatched. IP ownership information is also
gathered and correlated with site ownership information.
* Reputation Data -- MarkMonitor tracks information on known and
repeat offenders by linking ownership data with UDRP case filings.
Ultimately the service will provide predictability services that
highlight high-risk registrants, enabling ISPs and other parties.
* Relationships -- Identity Tracker provides all of the linkages
between the information collected so that corporations can easily
traverse the vast data to collect appropriate support for their
dispute resolution cases.

Online Investment Services About MarkMonitor

Accompany Essential Investment Founded in 1998, MarkMonitor is a leading provider of Corporate Identify Management for Global 2000 corporations. Focused on providing Outside the Firewall(TM) protection of online intellectual property for large firms, MarkMonitor offers a comprehensive suite of services that include domain name portfolio management, brand monitoring and fraud protection. For more on MarkMonitor, an ICANN-accredited registrar, please refer to www.markmonitor.com.

Investment Company Source: MarkMonitor

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