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Folksam Selects DoubleClick as its Marketing Operations and Campaign Management Provider

Leading Swedish Insurance Company will Leverage the Combined Ensemble and SmartPath Platform

New York, NY, 9/21/2004 - DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for marketers, advertising agencies and web publishers, today announced that Folksam, a leading Swedish insurance company, has selected DoubleClicks combined SmartPath and Ensemble platform as its marketing resource management and campaign management solution. Folksam is the first customer of DoubleClick's Enterprise Marketing Solution offering, combining Ensemble and SmartPath to improve both the effectiveness and efficiency of their marketing.
Folksam, which was founded in 1908, has more than 60 offices throughout Sweden. Folksam is one of Swedens largest insurance companies, handling more than 18 million insurance contracts, and one of its largest investment managers (SEK115 billion (US$15.2bn) in assets in 2003).

DoubleClicks Enterprise Marketing Solution will provide Folksam with a single platform to plan and manage its marketing activity across all channels, as well as a powerful segmentation engine to optimize its direct marketing and customer relationship initiatives. Folksam will partner with DoubleClick and Intellibis, a consulting firm that specializes in business intelligence, to implement a new customer-centric marketing program. Folksam will be able to determine the optimal interaction strategy for each customer and to deliver event triggered campaigns across all marketing channels, responding to client needs through the preferred and most cost efficient channel. Leveraging this combined solution, Folksam will automate many processes in order to guarantee a better quality and a faster process.

One of Folksams most important strategic initiatives over the next few years is to become a truly customer-centric marketing organization, ensuring our customers experience with our company is consistent, regardless of the channels in which they interact with us, said Lars Burman, Executive Vice President of Folksam. In DoubleClick, we have found a partner that can help us complete this vision, and since DoubleClick combines best of breed planning, budgeting and workflow tools with robust customer segmentation in a single application that can operate across all of our channels, we have an important building block with which to take our marketing and customer relationship initiatives to the next level.

Burman added, We performed a very detailed analysis of suppliers in the marketing automation area, and only DoubleClick could deliver a platform which combined both advanced marketing resource management and campaign management.

Folksam joins many leading financial services institutions that leverage DoubleClicks marketing solutions, including Prudential Insurance Company, Fleet National Bank and InterActiveCorps Lending Tree.

DoubleClicks goal is to become the leading provider of enterprise marketing solutions to the worlds leading marketing organizations, said Mike Doernberg, Vice President and General Manager of Enterprise Marketing Solutions at DoubleClick. Combining the Ensemble and SmartPath platforms is an important step in this process and we are excited that marketers such as Folksam share our vision of a marketing solution that empowers marketers to more efficiently and effectively build customer relationships and loyalty.

About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics solutions help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 20 offices around the world.

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