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Oracle Delivers Enhanced RFID Technology in Oracle Fusion Middleware

New Features Enable Improved ROI on RFID Investments Using Oracle Fusion Middleware

RFID JOURNAL LIVE!, LAS VEGAS, 03-MAY-2006 Oracle today announced significant enhancements to Oracle(r) Sensor Edge Server, a component of Oracle Fusion Middleware, to enable organizations to easily and cost effectively integrate their existing IT environments with RFID and sensor technologies.
The latest version of Oracle Sensor Edge Server provides several new features for customers investing in RFID technology including: out-of-the-box integration with a variety of market leading RFID devices; device management for the industry's leading RFID tag readers, antenna, tag printers and response systems, which helps customers reduce deployment time and costs; significantly enhanced user management capabilities, including a task-oriented user interface; enhanced RFID compliance workspace; and the ability to provide valuable insight into the status of items in the RFID and sensor network through a larger number of out-of-the-box reports. Customers benefit from scalability and ease of administration via consolidated views and management of devices on the network.

Bank Of America Investment "Our ability to provide the market with scalable technology that helps maximize ROI on RFID investments is exactly why organizations rely on Oracle Sensor-Based Services," said Oracle Vice President Server Technologies Amlan Debnath. "The enhancements to the Oracle Sensor Edge Server represent another step in the company's commitment to providing capabilities that meet existing needs, as well as provide a foundation for growth."

"With an estimated 1, 000 billion SMS messages set to be sent this year, businesses can't ignore the role that SMS plays in their corporate messaging strategy, " said Pieter de Villiers, Clickatell CEO. " Oracle in middleware and databases, and Clickatell in global messaging; and means that any Oracle user can simply and effectively enable their business for SMS."

Investment Opportunity Oracle Sensor Edge Server is also integrated with Oracle Fusion Middleware to provide customers with enhanced features such as: RFID-driven business process management and workflows through integration with Oracle Enterprise Service Bus and Oracle BPEL Process Manager; Oracle RFID Event Monitoring and Oracle Business Activity Monitoring to help optimize supply chain management with RFID; and pre-packaged business analytics on RFID events. The Oracle Sensor Edge Server and Oracle Fusion Middleware are also integrated with Oracle's business applications to provide customers with an end-to-end RFID-enabled offering for supply chain management, order management and industry-specific solutions.

"The numbers clearly indicate that Oracle made impressive gains in 2004 and widened the gap between itself and the nearest competitor, " said Robert Shimp, vice president of Technology Marketing, Oracle. "The growth is attributable to a number of factors including the availability of Oracle Database 10g, the success of Oracle Database 10g Standard Edition One, and the overall acceptance and adoption of our grid computing strategy by customers and partners. Oracle is enabling more customers to obtain greater utilization of their IT systems today."

Banc Of America Investment The product is an integral component of Oracle Fusion Middleware, the company's open, standards-based family of middleware products that help lay the foundation for service oriented- architectures (SOAs). By deploying Oracle Sensor Edge Server and a platform for leveraging the benefits of SOA, organizations can integrate sensor data into existing and future business applications, as well as adapt business processes over time - getting more value out of their technology. Organizations can start small by building RFID pilots that can scale to full network installations, while keeping sensor data intact and within the original business process or event context. Oracle Sensor Edge Server is standards compliant and supports EPCglobal's Application Level Events 1.0 specification. Additionally, Oracle Sensor Edge Server supports the encoding and decoding of various formats of EPC numbers, including Serialized General Trade Item Number, Serial Shipping Container Code, Global Returnable Asset Identifier, Department of Defense and Global Location Number.

By using SYSTRAN, Oracle.com users will be able to rapidly and accurately translate texts and Web pages in the language of their choice by connecting to premier translation technologies. SYSTRAN today announced that its technology is available as a "portlet" on the new Oracle.com site. This breakthrough feature will allow Oracle.com users to reach out and collaborate more effectively and quickly with customers, partners and employees worldwide.

Banking Investment Oracle Sensor Edge Server is currently available and licensed with all editions of Oracle Application Server 10g Release 3. For more information, please visit: http://www.oracle.com/technology/products/sensor_edge_server/index.html.

Organizations can now take advantage of enterprise level support from companies such as Oracle that have a high stake in the success of Linux. Under the Oracle Unbreakable Linux Support program, Oracle class support for Linux with premier services such as free binaries, patches, fixes, updates, backports, and Oracle global support, all with the intent of helping organizations succeed with Linux at a significantly lower cost.

Investment Solution Strategic About Oracle Sensor-Based Services
Based on Oracle Fusion Middleware, Oracle Database 10g, and Oracle Enterprise Manager 10g, Oracle Sensor-Based Services enable companies to quickly and easily integrate sensor-based information into their enterprise systems. Oracle's solution includes a number of flexible deployment options that allow companies to start small and grow by leveraging their investment in Oracle technology, including the EPC Compliance Enabler, an RFID/EPC pilot kit, and integrated support in the Oracle E-Business Suite and Oracle Application Server 10g. Oracle is a member of EPC Global, which is leading the development of industry-driven standards for the Electronic Product Code (EPC) Network to support the use of RFID.

The Oracle9i sample software can be downloaded from Oracle Technology website ( //technet.oracle.com). The membership is free. When you install the software, Oracle has option to create a new database, which can be created with the sample schemas. If the database is already created and you just want to add the sample schemas, it can be done too.

Investment Banking Services About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, visit our Web Site at http://www.oracle.com/.

Bank Investment Source: Oracle

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