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Yahoo! Sports Unveils 2005 Edition Of Web's Most Popular Fantasy Football Game

Top Fantasy Sports Site Offers Football Fans Real-Time Scoring, New Research Tools and More Expert Analysis

Sunnyvale, CA -- Yahoo! Sports (http://sports.yahoo.com) will give millions of fantasy football team owners a chance to hit the Web and start building championship teams of their own for the 2005 season. Yahoo! Sports officially kicked-off fantasy football season June 10, announcing the launch of its suite of 2005 fantasy football games.
This year, fantasy football players can take advantage of the improved navigation, enhanced research tools and additional fantasy editorial content that make Yahoo! Sports one of the most comprehensive fantasy sports destinations on the Web. Registration is under way now for both the free and pay versions of Yahoo! Sports Fantasy Football, and will continue through Friday, October 14. Sign-ups for Yahoo! Sports Salary Cap Football begin in late July.

Bank Of America Investment In addition, Yahoo! Sports' annual "DRAFT ME" promotional campaign will begin next month, featuring several pro football players that should be at the top of every fantasy player's draft board.

This fall, millions of online users will play fantasy football games on SportsLine.com, ESPN.com, Yahoo! Sports, and other sites. (PRWEB) -Research and Markets announces the addition of this concept report entitled " Fantasy Football Drives Rapid Growth " to its offerings. This report asks key questions such a what will growth look like for the online paid sports content market through 2007, what are the most common payment models for fantasy sports, media promotion to drive fantasy sports participation

Investment Opportunity "Millions of fantasy sports fans play our games and consume our content each year, and we're always striving to make the experience more comprehensive and more engaging," said Brian Grey, general manager of Yahoo! Sports. "Our users made us the Internet's most popular fantasy football game last year* and we look forward to giving them more features, more research tools and an even better user experience this season."

Yahoo! Fantasy Football offers everything a serious competitor demands like custom league settings, real time stats and expert football analysis from the pros at Yahoo! Sports. Sign up for a PLUS or free fantasy football league!

Banc Of America Investment According to a recent comScore Media Metrix study completed in conjunction with the Fantasy Sports Trade Association, nearly nine million Americans visited a fantasy sports site during the peak of fantasy football season in September 2004. Yahoo! Sports attracted more than five million of those users, and was the most popular fantasy sports on the Web throughout the 2004 football season.

• For rmation on this year's game, please read the rules. • If you would like to be notified of fantasy games launches, and get exclusive sports commentary, expert analysis and tips, then sign up for the Yahoo! Sports Newsletter now. Pro Football Pick'em Season Start Sep 4 Midseason Nov 2 End Dec 30 Overall Leaderboard (Top 10) Top 50 & Message Boards

Banking Investment Yahoo! Sports Fantasy Football
Fantasy football players on Yahoo! Sports have the choice to play either the site's full-featured free game or the premium PLUS version. The free game, which attracts millions of users each year, includes a full feature set and allows players to configure and customize nearly every aspect of their league. It allows players to take part in live online drafts, adjust statistical categories, set trade deadlines and more.

It can still amaze how well certain franchises perform year in and year out, despite there being minimal differences from game to game. That is the world of video game football, skin titles have exploded all over the charts; the forerunner being EA's Madden 2005. running series managed an astounding 1.3 million copies in sales for it's first week in retail. NCAA Football 2005 also from Electronic Arts, has also done surprisingly well this year.

Investment Solution Strategic Players looking for even more features need look no further than Yahoo! Sports Fantasy Football PLUS. A real-time StatTracker, comprehensive analysis tools, increased customization options, wireless access and more editorial content highlight the site's premium game, which also offers players a game environment free of advertising.

playing game set in the fantasy world of the Forgotten Realms, one of the popular campaign settings of Dungeons and Dragons.

Investment Banking Services Key features of Yahoo! Sports Fantasy Football PLUS include:

Bank Investment * StatTracker
This popular application lets you keep track of important team and league statistics as they happen, including individual performances, league standings, head-to-head game scores and more.

Alternative Investment * More Competition, More Control
Yahoo! Sports lets users customize statistical categories, trade deadlines, roster sizes, position breakdowns, divisions and more. Complete commissioner controls are available to users at the click of a mouse, making Yahoo! Sports Fantasy Football PLUS one of the Web's most customizable fantasy football games.

Online Investment Services * Superior User Experience
If fantasy players are searching for a visually dynamic game experience free from banner and pop-up ads, Yahoo! Sports Fantasy Football PLUS is the perfect place to play. The game features a new navigation and an updated look, along with a number of new product upgrades that will give fantasy owners one of the most comprehensive experiences on the Web.

Accompany Essential Investment * Premium Features
From weekly newsletter updates and draft kits to a custom Fantasy Buzz Index and wireless access, PLUS users will enjoy a constant supply of fantasy news, features and statistics. Users also have flexible pricing options: $24.99 per team and $124.99 for a league of up to 20 teams. In addition, users can buy one team and then receive a 50% discount for each additional team purchased.

Investment Company Premium Add-Ons
In addition to Fantasy Football PLUS, users can also select to play Yahoo! Sports Fantasy Football - the site's free game - and purchase specific premium features on an a la carte basis. A few of the most popular premium add-ons are:

Investment Management Solution * StatTracker: $9.99
* Scouting Report: $19.99
* Draft Kit: $9.99
* Wireless Access: $3.99

Investment Management Services Salary Cap Football
In July, Yahoo! Sports will launch its second season of Salary Cap Football, giving users an alternative to traditional "draft and trade" fantasy football games. Yahoo! Sports Salary Cap Football is free to all users and allows participants to "buy" players using a set number salary points. The players' statistics are tracked similarly to traditional "draft and trade" fantasy games and the user with the most fantasy points at the end of the season wins. Salary Cap players can join a private league with up to 50 of their friends or participate in a public league.

Guide Investment Stock Expert Analysis
Brandon Funston, Mike Harmon and Matt Romig return to deliver a wealth of fantasy news and feature stories to users in 2005. Fantasy users can look for the trio's columns, watch their regular appearances on Yahoo! Sports' "SportStream" webcast show, and check them out as frequent guests on national and local talk radio shows throughout the season.

Investment Manual Solution About Fantasy Football
Fantasy football allows users to build a roster of professional football players - through drafts, trades and free-agent signings - and then watch as the team's success is measured by the on-field statistics of the players. Users can participate in a public league or create their own custom league with family, friends or co-workers.

Investment Stock Since its inception in 1998, the Yahoo! Sports fantasy franchise has grown to include games for football, baseball, basketball, hockey, golf and auto racing. In all, the games are played by millions of users each year in both full-season and "Pick'em" formats. Yahoo! Sports has continued to maintain a free game option for every fantasy game on its site, making it one of the few fantasy sports destinations online that allows every fan the chance to get in the game for free.

Essential Investment Solution * - comScore Media Metrix, March 2005 custom study

Citicorp Investment Services About Yahoo! Sports
Yahoo! Sports, the Web's most popular fantasy sports site, offers a fast, live and interactive experience for sports fans online. With original fantasy games, real-time scores and breaking news features, Yahoo! Sports is the destination of choice for over 9 million fans each month. A leading marketing partner for sports organizations and sponsors, Yahoo! Sports offers customized programs to help advertisers build brand loyalty with sports fans. Yahoo! Sports has relationships with the NBA, Sports Illustrated Interactive, The Sporting News, USA Today, MLS, MLBPA and Player's, Inc.

Fool Guide Investment Motley - comScore Media Metrix, July 2004 custom study

Fidelity Investment Services About Yahoo!
Yahoo! Inc. (NASDAQ: YHOO - News) is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

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