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Real Media's Web Analytics Tool - Insight XE - Selected by SWITCH, France's Largest Online Advertiser

Bank Of America Investment PARIS--(BUSINESS WIRE)--July 7, 2004--Real Media, a division of 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that SWITCH, the publisher of the Web site, partirpascher.com, which markets international holiday packages to French customers, has selected Real Media's Insight XE(TM) as its Web analytics solution.
Insight XE, 24/7 Real Media's proprietary Web analytics solution, helps organizations measure, analyze and understand the behavior of their site visitors in real time, in the language of their business. Its XML enabled interface and open API also gives publishers the flexibility to repurpose the data for other business requirements.

Investment Opportunity SWITCH, the Number One Online French tour operator, has been marketing its tours on the Internet since 1997. Using 24/7 Real Media's Open AdStream solution to manage its promotional requirements, Switch uses banner ads to sell its packages through marquis portals such as MSN, Yahoo and AOL among others. Last year, SWITCH ranked first in online advertising expenditures in France, according to IAB France-TNS Media Intelligence Study (May 2004).

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Banc Of America Investment According to its Online Communications Department, SWITCH adopted Insight XE because it suited its needs and Real Media offered an outstanding solution to manage campaign traffic internally without being dependent on external partners. Thanks to Insight XE, SWITCH has a precise view of the ROI of each online campaign, far beyond click rate. It also precisely knows the behavior of the visitors on its Web site: what they like and do not like, how long they stay, where are they coming from, etc.

Nearly 70% of organisations are planning to increase their spending on web analytics this year, according to a new international study by the Web Analytics Association (WAA).

Banking Investment Laurent Nanchino, head of technology sales for Real Media France, said, "Our partnership with SWITCH started one year ago when it chose Open AdStream as its ad management solution. By selecting Insight XE, SWITCH now has access to the most accurate audience data on the market and to a powerful behavioral analysis tool, which can be used to improve its online advertising results. We are very proud to be selected to provide ad management and audience analytics solutions to the Number One French advertiser."

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Investment Solution Strategic About SWITCH

Web Analytics You cannot gauge how successful your website is unless you measure it. For this reason, web measurement and analytics is considered one of the fundamental cornerstones of any web venture. consultancy's web analytics channel will help inform you on best practice in this area. Check out the latest reports, events and training on web analytics.

Investment Banking Services SWITCH is the Number One French tour operator on Internet. It has been marketing its tours on the Internet since 1997. As a tour operator, all its holiday packages are for seaside resorts. It specializes in the direct sale of stays at seaside resorts, the Caribbean and Indian Ocean, SWITCH charters its own planes for faraway destinations, marketing them in an all inclusive price package. Its specialities: the Caribbean, the Indian Ocean, cruising in the Grenadines and Mexico.

Bank Investment About Real Media

Alternative Investment Real Media Europe, a division of 24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com.

Online Investment Services 24/7 Real Media: Delivering Today. Defining Tomorrow.

Accompany Essential Investment Caution concerning forward-looking statements:

Investment Company This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of July 7, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

Investment Management Solution Contacts

Investment Management Services
Real Media Europe
Estelle Reale, +33 1 56 59 69 90
Communication Director
esteller@realmedia.com
or
Investor Relations
Stern & Co.
Truc N. Nguyen, 212-888-0044
VP, Investor Relations
tnguyen@sternco.com
or
Media Relations
Jill Janson, 212-827-3765
The MWW Group
jjanson@mww.com

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