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Omniture Delivers the Power of Web Analytics to Search Marketing with the Launch of SearchCenter 2.0

SearchCenter 2.0 Includes Five New Patent-Pending Features that Further Simplify the Process of Search Engine Management, Now Integrates with Google, MSNs adCenter, Yahoo! and 40 Other Most Commonly Used Search and Content Sites

NEW YORK, NY November 7, 2005 [Ad:Tech] Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services , today announced Omniture SearchCenter 2.0 and the incorporation of MSNs adCenter. Building on the successful launch of SearchCenter earlier this year, version 2.0 adds additional automation and further analytic integration to enable companies to drive sales of their products and services while protecting marketing investments through automated paid-search marketing programs.
Combining the industrys leading Web analytics solution, Omniture SiteCatalyst, with the robust bid management and intelligent automation of Omniture SearchCenter, allows marketers to optimize keyword campaigns based on visitor behavior and results in real-time. Omniture SearchCenter integrates with all of the major search networks, offering keyword exposure to over 40 of the Webs most commonly used search and content sites, and today adds MSN adCenter to their growing list of key search partners.

Bank Of America Investment JetBlue Airways keeps fares low by keeping costs low, and its important to us that our marketing efforts are as streamlined and efficient as possible, said Marc Koif, JetBlues Senior Interactive Analyst. SearchCenter 2.0 helps us bring Web analytics together with search marketing in a powerful new way, allowing us to better target our efforts.

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Investment Opportunity One Solution Multiple Initiatives
SearchCenter provides a single user interface to manage keyword marketing campaigns. Avoiding the time-consuming process of managing multiple search engine tools, search marketers can leverage integrated keyword success metrics and conversion related Web analytics to maximize keyword marketing performance. SearchCenter also provides a single source for tracking codes between search engine marketing and Web analytics. SearchCenter eliminates manual keyword maintenance by automatically generating unique keyword tracking codes, allowing marketers to associate individual keyword performance to campaigns and other Key Performance Indicators (KPIs).

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Banc Of America Investment Paid search continues its steady growth, accounting for 40 percent of total online ad spendingand surpassing online display ad spendingin 2010." (US PAID SEARCH FORECAST, 2005
TO 2010, Jupiter Research, September 14, 2005).

Nearly 70% of organisations are planning to increase their spending on web analytics this year, according to a new international study by the Web Analytics Association (WAA).

Banking Investment The most successful approach to search engine marketing involves securing multiple keyword listings across many search engines, and analyzing every listing against important KPIs. This level of complexity can be difficult to manage manually in real-time. Omniture SearchCenter 2.0 now delivers a rules-based system that centralizes, analyzes and manages keyword bids to save time, money, and maximize results.

"Today's online marketers must judge the success of their search marketing campaigns based on cost, rankings and conversions, " said Fredrick Marckini, chief executive officer of search engine marketing firm iProspect. "Since both pay per click and organic search results can have a dramatic effect on an organization's online visibility, as well as their web site's return on investment, it's important to research, optimize and analyze the entire SEO process. WebPosition Gold helps marketers perform each of these critical functions in a professional, effective way."

Investment Solution Strategic Our goal in developing SearchCenter was to integrate into a single solution the power and depth of SiteCatalysts analytic information with the ability to manage and monitor companies search marketing initiatives, said Josh James, CEO and co-founder of Omniture. SearchCenter 2.0 builds upon the functionality of version 1.0 by adding features that further enhance the results of our customers marketing goals.

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Investment Banking Services Key New Features in Omniture SearchCenter 2.0 Include:

Bank Investment * Rule Builder (custom bid rules):

Alternative Investment In addition to a library of industry best-practice bidding strategies, SearchCenter provides a patent-pending Rule Builder that helps marketers create custom rules for their unique bidding strategies. Once key word bids are defined and implemented, bid managers view results in a real-time environment to analyze performance and optimize opportunity. SearchCenters Bid Strategy Manager applies a set of rules to a group of keywords and allows the strategy to run in an unassisted mode of operation. Bidding strategies can be modified for various timeframes during the day to ensure that the correct bidding takes place based upon changing customer behavior.

Online Investment Services * Excel List Management (build keyword management):

Accompany Essential Investment Search engine marketers familiar with spreadsheets can manage thousands of keywords through SearchCenters OneList with Excel. Keyword information from SearchCenter can be transferred to and from a spreadsheet using a Microsoft Excel plug-in.

Investment Company * TrueClick (click-spam):

Investment Management Solution Critical to marketers today, the new patent-pending TrueClick feature provides alerts and reports on suspicious keyword activity based on thresholds defined by the company. Armed with this information, marketers can determine if the suspicious activity is the result of good marketing efforts or if some level of click fraud is occurring. With this feature, companies can now defend their brands, phrases, and keywords from potentially fraudulent activity while maximizing ROI.

Investment Management Services * AdMatch (1to1 keyword-to-text ad):

Guide Investment Stock Search marketers create multiple text ads which the search engines often display randomly when a keyword is searched for. SearchCenters patent-pending AdMatch technology associates the keyword with the precise text ad that was served. Marketers understand which text ads are most successful, and make changes to their text ad, creative and keyword strategies.

Investment Manual Solution Newly-Supported Search Engine
Omniture SearchCenter integrates with all of the major search networks including Yahoo! and Google, offering keyword exposure to over 40 of the Webs most commonly used search and content sites. With todays announcement regarding the addition of MSN adCenter, Omniture will automatically integrate MSNs adCenter application program interfaces with SearchCenter. This alliance will enable MSN adCenter advertisers to access valuable insight into specific click-through rates, conversions and other Web-based behavioral information directly within the SearchCenter interface to better target customers and maximize MSN search campaigns.

Investment Stock About SearchCenter 2.0
SearchCenter is an application fully integrated with Omniture SiteCatalyst. Bid managers reuse many reports on a daily basis and need to create and save dashboards and bookmarks pointing to the most popular reports. This provides unprecedented analytical power to review and analyze the rapidly changing keyword environment using the architectural foundation of the SiteCatalyst application. SearchCenter 2.0 will be generally available in December 2005.

Essential Investment Solution Note to Editors
To view the new SearchCenter application, visit Omniture at Ad:Tech: New York, Booth #1010.

Citicorp Investment Services About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics and online marketing services provider by revenue, and Omnitures SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete online marketing services platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. Omniture has received numerous industry awards and accolades including Network Computing's 2004 Editor's Choice Award for Web Analytics, American Business Award for Best Sales Organization (2004, 2005), and was recognized as one of Inc. 500's Fastest-Growing Companies in North America (2003, 2004, 2005). www.omniture.com.

Fool Guide Investment Motley Source: Omniture

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