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AOL Europe Announces Expanded Alliance With Online Search Leader Google
Bank Of America Investment Multi-year Agreement Provides AOL's European Members Access to Google's Targeted Advertising
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Investment Opportunity DULLES, Va. and MOUNTAIN VIEW, Calif. - October 19, 2004 - AOL
Europe, Europe's leading Internet, online and e-commerce services
provider, and Google Inc. (Nasdaq: GOOG), developer of the
award-winning Google search engine, today announced a new
multi-year agreement that will provide users of the AOL European
services with targeted advertising from Google's AdWords
advertisers.
Financial terms of the agreement
were not disclosed.
The agreement underlines AOL's commitment to providing the most
comprehensive, relevant and useful search experience for its
approx. 6.3 million members in the UK, France and Germany.
The online search universe is expanding but does this mean that more people will start using a wider variety of search tools to find what they want online Or, does the advent of the Google Universal search model mean that the vertical search space is finished Join Kevin Ryan & the highly respected Mike Grehan, Vice President, International Business Development, Bruce Clay Inc, as they debate the significance of Google’s revamp on “the search universe” and how searches conducted across the other major search engines could be impacted.
Banc Of America Investment Google currently provides web search results for AOL search products in Europe. Under the new expanded alliance with Google, users of the AOL services in the UK, France and Germany will now also get targeted advertising from Google related to their search request. Google AdWords advertisers can now appear on the search results pages of AOL's European properties based on users' expressed interests. This enables Google advertisers to reach millions of potential customers searching on AOL properties across the UK, France and Germany.
By this logic, he would have missed Google. When Google was just getting going, AOL, Yahoo, Lycos, to name a few. Google blew them all away because they had a clarity of vision and a singularity of purpose. Search was the only thing they did, and they had the technical chops to do search better than anyone else. If you had placed your chips on Lycos and AOL instead of Google, thinking that the big company with lots of resources is going to win, then you'd be licking your wounds today.
Banking Investment This enhanced partnership allows AOL to continue to take full advantage of the rapid growth in online marketing in Europe, particularly in search-related advertising.
Google Desktop Search is the first desktop search tool to access the full text of a user's web page history and the only one to search AOL instant messages." it's a necessity, " said Dave Girouard, general manager of Google's enterprise business. "With the addition of Google Desktop Search for Enterprise, stop Google search for the desktop, intranet, or web."
Investment Solution Strategic "This strategic alliance with Google, one of the leading search providers, underscores our commitment to providing our European consumers with the best online experience possible, while providing great value to our marketing partners," said Philip Rowley, President of AOL Europe. "By expanding AOL's relationship with Google, AOL Europe provides our members in the UK, France and Germany with useful information about products and services relevant to their searches, and ensures that we are continuing to provide a vehicle for advertisers to reach a highly desirable audience in a compelling and effective way."
Google is considered to be the Internet's most popular and comprehensive search engine. In addition to Google.com, Google provides feeds the search services used by AOL, Earthlink, Amazon, AskJeeves and many other popular portals. Learning about Google and understanding what you can do to maximize your ranking on this powerful search engine is key to attracting new visitors to your site.
Investment Banking Services "We are pleased to strengthen and grow our existing worldwide partnership with AOL", said Omid Kordestani, Senior Vice President of Worldwide Sales and Field Operations at Google. "Partnering with one of Europe's leading online and interactive services providers reflects Google's continued commitment to providing value to our European advertising customers. With this new agreement, AOL's European operations will benefit from the revenue opportunity, while its users will enjoy an enhanced online experience through the addition of relevant commercial information."
Bank Investment About AOL Europe
AOL Europe is a business unit of America Online, Inc., which is
the world's leading interactive services company with more than 30
million members worldwide. America Online, Inc. is a wholly owned
subsidiary of Time Warner Inc. America Online is the world's leader
in interactive services, Web brands, Internet technologies and
e-commerce services.
Alternative Investment About Google Inc.
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is
a top web
property in all major global
markets. Google's targeted advertising program, which is
the largest and fastest growing in the industry, provides
businesses of all sizes with measurable results, while enhancing
the overall web experience for users. Google is headquartered in
Silicon Valley with offices throughout North America, Europe,
and Asia. For more information, visit www.google.com.
Online Investment Services This press release contains forward-looking statements that involve risks and uncertainties, including statements relating to the future results of the relationship between Google and AOL Europe. Actual results may differ materially from the results predicted. Factors that could cause actual results to differ from the results predicted include volatility in the demand for online advertising or web search services in Europe. More information about potential risk factors that could affect the success of Google's business and the Google/AOL Europe relationship is included in Google's quarterly reports on Form 10-Q and from time to time in other reports filed by Google with the Securities and Exchange Commission.
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