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Forefield Introduces Fully Customizable Newsletter Service

New Newsletter service increases advisors' ability to grow their practice and foster client loyalty

MARLBORO, Mass.--(BUSINESS WIRE)--May 17, 2004--Forefield Inc. announces the introduction of its new Forefield Newsletter service, which is available as a premium service over the Forefield Advisor(TM) subscription website.
Forefield's five-article, four-page, NASD-reviewed newsletter service features articles addressing important market events and current industry trends. In addition to choosing from scores of different color pallets, the advisor may personalize seven different fields, including the advisor's contact information, picture, logo, disclaimer, masthead, and even an introductory note. The newsletters are then immediately available to the advisor for electronic delivery to clients and prospects through email, or hard copies can be bulk mailed to the advisor within days.

The addition of Forefield Newsletters to Forefield Advisor continues Forefield's practice of adding resources and functionality that help advisors to grow their practice. The introduction of Forefield Newsletters greatly increases Forefield's positioning as a one-stop solution for financial professionals. Through Forefield Advisor, financial professionals could routinely educate themselves about financial planning issues, answer client questions, build marketing presentations, and receive continuing education credits. Now advisors can also use Forefield as the cornerstone of their electronic and print marketing campaigns.

"Newsletters are a terrific way to build loyalty with existing clients and are an important prospecting tool to help advisors build their business. The NASD-reviewed monthly newsletter, along with a cutting-edge branding wizard, and the capability to create both electronic and print versions, gives advisors an unprecedented level of flexibility when communicating with their clients and prospects," said Brent Delehey, President and Chief Executive Officer at Forefield.

About Forefield

Established in 1997, Forefield is the foremost provider of real-time sales, education, and client communication solutions for financial institutions and their advisors. Forefield's Web-based solutions facilitate the communication of client-centric financial planning knowledge and advice that is current, concise, and compliant.

Forefield's clients include some of the most prestigious companies in the financial services industry, including American Express Financial Advisors, Bank of America, CIGNA, Commonwealth Financial Network, Deloitte & Touche, Goldman Sachs, Legg Mason, MetLife, Ohio National, PNC Advisors, and Waddell & Reed. For more information, visit www.forefield.com.

Contacts


Forefield Inc.
Bill Davenport, 800-550-6831 Ext. 1139
bdavenport@forefield.com

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