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Public transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Not only are surveys an efficient method of market research that will help identify areas of passenger dissatisfaction, they are also perfect for measuring the effects of improvements and can, at the same time, help promote new initiatives to customers using the service.

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Establishing a Starting Point

VLM, London City Airport's biggest operator, is set to grow by 30% this year, expecting to carry a total of around 900, 000 passengers.

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When embarking on any change management programme it is always good practice to establish a base line before any changes are made. This baseline survey can serve four purposes, it will:-

Over the years, we e received numerous awards and recognition from passenger surveys and the world media alike Awards

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. allow the proper targeting of investment

Banking Investment . allow measurement of the effect of change

drive a bus! Transport passengers around realistic cityscapes and the country while following a schedule, and learn the basics of professional driving by obeying traffic rules. You will also need to attend to your passengers. Earn points to work your way from a simple city bus to a school bus, decker tour bus, or even a prison transport.

Investment Solution Strategic . assist in the moral of those implementing change

Mombasa is the second largest city in Kenya and is also the largest coastal port in East Africa. Mombasa has good transport connections and is well linked to the rest of the country. Facilities are good, with several banks, including Barclays, internet cafes, tour operators and most of the amenities you would expect from a city.

Investment Banking Services . ensure that new issues are kept separate from the original plan and budget

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Targeting Investment

Alternative Investment There are many areas of any public transport system that can cause passenger dissatisfaction all of which need to be monitored to ensure that the service being provided meets, and where possible, exceeds, performance level targets.

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Issues that can be of concern to passenger include:-

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safety and security

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Investment Management Solution fares and ticket types

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Guide Investment Stock quality and design of vehicle

Investment Manual Solution cleanliness

Investment Stock facilities at stations and terminals

Essential Investment Solution facilities for passengers with disabilities

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Often limited resources and budgets means that investment needs to be carefully planned and properly targeted.

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Passenger surveys allow operators to identify those areas that are of most concern to their customers. Through the analysis of passenger feedback the operator will be able to ensure that their improvement and investment plans are inline with passenger demands and concerns. Issues can be classified into high and low priority, as well as long and short term plans.

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Some capital investment such as the building of new terminals, runways, laying new track or upgrading air traffic control or rail signalling equipment may take years to implement. However, the initial survey is also likely to identify some high profile areas that can be implemented almost immediately at a relative low cost.

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Measuring Change

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From having established a comprehensive programme from an initial survey the objectives for running periodic surveys are twofold.

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One objective will be to ensure that the changes and initiatives that are implemented have been effective in addressing passenger issues. A second objective will be to promote and advertise the initiatives that have been implemented and also inform and educate passengers of ongoing improvements and future plans.

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Passengers will always be more positive if they can see that improvements have been made and more accepting of outstanding problems if they know that those problems are being addressed.

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Keeping Moral

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Those implementing change can often develop a siege mentality. Change can take time to take effect and for the passengers to appreciate any improvement.

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By monitoring passenger opinion and measuring the results against earlier surveys a successful change programme should see passenger issues change over time, some issues that were problems will no longer be raised.

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Passengers will take time to appreciate progress and often those working on a change project will be demoralised with constant criticism from what is often a negative public. It is important that a team implementing change can see clearly the effects of their efforts.

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Identifying New and Old

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In any long term change management programme issues can change over time. Events can happen that make what was important, no longer important and what wasn't an issue, an issue.

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The baseline survey will ensure that the passengers concerns are chronologically documented. Passengers are themselves an evolving group, individual travel arrangements change, fashion changes, life styles develop along with technology. Periodic surveys will allow changes in passenger attitudes to be monitored.

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Online Surveys Make It Easy

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Online surveys can reach a broad cross section of any travelling public. They are quick to design and implement and they provide feedback in a format that is ready for detailed analysis. The low cost and flexibility of online surveys allows passenger concern to be targeted at specific groups and particular concerns.

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Online surveys provide operators with important market research data as well as a platform to promote and advertise their commitment to passenger satisfaction.

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Passengers benefit by having an effective channel to raise issues and through periodic surveys will begin to appreciate that the operator is continually investing and improving the service. The following are links to samples of Passenger Surveys

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Sample Passenger Survey for an Airline Carrier

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http://www.surveygalaxy.com/surPublishes.asp?survey_id=1166

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Passenger Survey for a Train Operator

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http://www.surveygalaxy.com/surPublishes.asp?survey_id=1170

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Sample Passenger Survey for a Bus Operator

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http://www.surveygalaxy.com/surPublishes.asp?survey_id=1167

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Global Services Investment Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com

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