Investments

Fathom Online Reports First Quarter Search Marketing Keyword Prices Ease

Average Bid is $1.39 for Keywords

San Francisco, April 17, 2006 - In the first quarter of 2006, the average price that advertisers bid for keywords on search engines dropped three percent to $1.39 from $1.43 at the end of 2005, according to the Fathom Online Keyword Price Index (KPI). Fathom Online has tracked keyword prices consistently for the past 19 months and significantly expanded the Index this year. Following on the Q4 2005 holiday season, the drop in bids was not surprising given the seasonal nature of advertising.
Overall, the average bid has increased 1.4 percent since the September 2004 inception of the KPI when the average bid was $1.37. Although prices often vary dramatically day to day, average bid prices have settled in to a predictable range.

Bank Of America Investment Search marketing is growing at a robust 25 percent this year, and price stability helps that growth said Matt McMahon, VP Marketing Services at Fathom. As advertisers see a more predictable keyword bidding environment, confidence in the channel grows and advertisers continue to invest further in search marketing.

Investment Opportunity Methodology. Fathom Online tracks keyword bids through its Triton data collection, aggregation and reporting platform. In the first quarter of 2006, the keyword list for the KPI was expanded from 4,000 generic keywords across eight categories to more than 20,000 generic keywords across 12 categories. Evaluated on select search engines, keyword averages are reliable indicators for media buyers, but are not to be considered proxies for the financial state of the search industry.

SILVER SPRING, Md. (April 23, 2002) Choice Hotels International, Inc. ( CHH) today reported first quarter 2002 net income of $8.6 million, or $0.20 diluted earnings per share (EPS), compared to the $7.4 million in net income and $0.16 diluted EPS reported for first quarter 2001. tax loss of $1.3 million related to a disposed investment and $0.5 million of goodwill amortization expense. Excluding the investment loss and impact of goodwill amortization, 2001 comparable net income and diluted EPS would have been $9.2 million and $0.20 per share, respectively.

Banc Of America Investment Fathom Online publishes the KPI average on a quarterly basis in the press and on its newly redesigned website, www.fathomonline.com, and will from time to time track and publish keyword prices associated with events and holidays of interest. Fathom search marketing clients have access to the complete data set including both the category data and the raw data.

Investment throughout Asia and other emerging markets continued to grow, as sales of major commercial properties globally totalled $154 billion (Dh565bn) in first quarter against $283bn of property that changed hands in first quarter of 2007, based Real Capital Analytics said in its latest report.

Banking Investment Categories tracked include: Automotive, Computing (new), Consumer Services, Electronics (new), Finance Investment, Finance Mortgage, Health (new), Media and Entertainment (new), Retail, Telecom Broadband, Telecom Wireless and Travel and Hospitality.

View reports that show your clicks, sales, ad spending, click, conversion rate, and return on investment (ROI) from all of your search engine activity. Compare results by keyword or by engine. Track all types of actions including purchases, form completions, product requests, and downloads. See your sales cycle with repeat visitor reports. Break down the results by keyword and by engine. to learn about tracking offline sales too.

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According to Bailey, the weak sentiment in the UK housing market is reflected across the wider economy, with consumer confidence, as measured by the NOP Index, at its lowest level since April 1994. With some regional and local market variations, house prices across the UK have been falling since September, with overall price growth of only 1, 1% in first quarter 2008 (11% first quarter 2007). Joan Muller

Investment Banking Services Note: Fathom Online KPI tracks the price of keywords for the purpose of providing advertisers with background and benchmarks for comparison with their individual advertising campaigns. The data is not intended for creating financial assumptions related to search engine industry revenues.

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