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Japan's Mitsui Invests in RSS Engine, Feedster

Bank Of America Investment By Dave Porter

Blogging has rapidly spread worldwide. In Japan, according to the research conducted by the Ministry of Internal Affairs and Communications early this year, about 3.35 million people blog and 16.5 million read blogs, both of which will double in number in a couple of years. This will stimulate demand for Feedsters proprietary blog and RSS search engines and was most likely the focus of Mitsui's interest in investing in Feedster.

Investment Opportunity (AXcess News) San Francisco - Privately held news search engine and RSS harvester, Feedster, said that Japan's Mitsui & Co. has invested an undisclosed amount of capital into the San Francisco-based company to help it expand its business.

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Banc Of America Investment Feedster provides an index across thirteen million syndicated RSS feeds and blogs through more than 75,000 professionally published sources.

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Banking Investment RSS, which stands for Really Simple Syndication, is the format used originally to syndicate blogs and news, but is now spreading quickly to mainstream commercial use in job postings, e-commerce, and enterprise solutions.

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Investment Solution Strategic Blogging has rapidly spread worldwide. In Japan, according to the research conducted by the Ministry of Internal Affairs and Communications early this year, about 3.35 million people blog and 16.5 million read blogs, both of which will double in number in a couple of years. This will stimulate demand for Feedsters proprietary blog and RSS search engines and was most likely the focus of Mitsui's interest in investing in Feedster.

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Investment Banking Services According to Pew Internet and American Life Project's recent report, 32 million Americans read blogs, 8 million have their own blogs, and 6 million have RSS readers. RSS is growing at a scale comparable to web pages in the mid-1990s. There are now millions of feeds, up from thousands two years ago.

Bank Investment "Mitsui has established its market leadership in Japan by offering its e-commerce clients a variety of e-marketing services that satisfies their needs through its strong relationship with major U.S. partners," says Katsuhiko Oizumi, general manager, Internet service & marketing department, Mitsui & Co., Ltd. "We will expand their business horizon in cooperation with our existing e-Marketing services, and leverage our assets to enhance the corporate value of Feedster."

Alternative Investment Chris Redlitz, Feedster's Vice President, Sales and Marketing said, "Feedster is already a market leader in blog search and content syndication. With this investment we continue to distance ourselves from the field and prepare for global expansion."

Online Investment Services Founded in 2003, Feedster says it has also developed an advertising network that enables marketers to target RSS subscribers in numerous vertical categories. Redlitz told AXcess News that Feedster was working on a new RSS advertising program that was currently in beta where small publishers would be able to participate. He would not elaborate on its details nor would he comment on the size of Mistui's investment in the company.

Accompany Essential Investment In May 2005, Feedster closed a Series A round of venture financing The investment was led by Selby Venture Partners, a leading early-stage venture firm in Silicon Valley, with additional funds from existing investors Omidyar Network, members of the New York Angels, and prominent angel investors.

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