Investments

Bank Of America Investment By Randy Chen

Trademark owners have begun to challenge Google and Overture with the legality of selling their brand names to its competitors. In 2004, Geico auto insurance challenged Google and Overture for the practice with mixed results. Overture settled with Geico out of court. When the case against Google was heard, district court judge Leonie Brinkema in Alexandria, Va., granted Google's motion to dismiss the complaint, saying there wasn't enough evidence of trademark infringement by ads triggered by keywords where the ads do not contain the Geico mark.

Investment Opportunity (AXcess News) Hong Kong - Google Corp. (Nasdaq: GOOG) is offering a service that permits the user to click-to-call on Google Ads. Now, an Adelaide, Australiastart-up, Pep-Talk International, has patented on-the-fly conversion of phone numbers into telephone calls, allowing it to sell the service to companies that want to receive instant feedback from customers.

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Banc Of America Investment Pep-Talk is a spin-off of SkunkWorks, an Adelaide telecommunications services company. Adelaide is the capital city of South Australia.

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Banking Investment Pep-Talk just recently received $80,000AU from a COMET (Commercializing Emerging Technologies) Australian government grant which the company is using for capital. Pep-Talk has been testing its technology in Australia and according to media reports is preparing to take its new service into international markets.

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Investment Solution Strategic While Australian media portrays the company's patented service as a competitor to Google's new Google Ads click-to-call service, Pep-Talk International will more thaneighty grand in its pocket to convince global players that the technology is worth getting involved in, especially skeptical marketing firmswho may fear Google reprisal.

Investment Banking Services But with SkunkWorks behind it that may not bethe case. SkunkWorks already offersservices including billing, voicemail and SMS alerts, so Pep-Talk has a chance to make a dent in a new service that offers opportunities to marketers online that in the past were unavailable.

Bank Investment Text link technology already exists that plants links automatically into web page content linked to advertisers which may be a market the Australian technology start-up might explore as it reaches out beyond its country's border. Sort of a "value add" to those advertising organizations.

Alternative Investment AXcess News reached out to Pep-Talk's sales director Bill Oborn from our editorial department in Reno Nevada, though it was too late in the day there to contact him about his company and its plans. We hope to hear from Oborn soon and may publish a follow up story on his company.

Online Investment Services In case there are any venture capitalists reading this, according to Australian media reports Pep-Talk is open to investment discussion.

Accompany Essential Investment Apart from live calls via Google Ads, Pep-Talk faces competition from LivePerson, which offers text-based instant-help calls, and voice over internet protocol applications such as Skype.

Investment Company Pep-Talk says itsadvantageis that users do not have to download software, and service providers do not have to do any integration work.

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