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The Tuna-Mercury Scare
Bank Of America Investment Sorry, Charlie, you're a tempting target. 'Plain Talk About Canned Tuna: A Safe & Healthy Food for Everyone." That's the claim of a full-page advertisement that has begun appearing in newspapers and magazines, placed by (you guessed it) the U.S. Tuna Foundation.
The scary thing is that even if a country doesn' World Bank can potentially scare away foreign investments.
Investment Opportunity "America learned this week that tuna, and many other fish, can contain harmful levels of toxic mercury," says a competing ad, placed by the Natural Resources Defense Council and MoveOn.org, an activist group.
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Banc Of America Investment Who's right? What's a consumer to do?
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Banking Investment Many people are responding with what they believe is the "safe" choice: Passing on the tuna melt, retiring the tuna casserole, opting for turkey on rye.
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Investment Solution Strategic Just as some health-conscious consumers have culled beef and farm-raised salmon from their grocery lists because of mad-cow and cancer fears, they're dropping tuna because of warnings over mercury levels.
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Investment Banking Services At this rate, dinner tables will soon be reduced to (bottled) water and twice-washed mustard greens.
Bank Investment Americans need to slow down, examine food warnings more carefully, and use some common sense. Responding to incomplete or misleading claims about the dangers of foods, people often deprive themselves of the very nutrients they need.
Alternative Investment The dueling ads both contain a few facts. But each ad also skews some information to fit the organization's motivation, whether political or commercial. Buyer beware.
Online Investment Services In this case, avoiding tuna does nothing to address the much larger problem of mercury in freshwater fish. What's needed is government, not consumer, action.
Accompany Essential Investment In March, it's true, the Food and Drug Administration expanded its mercury warning on fish and shellfish to include tuna.
Investment Company Mercury is no small matter. It is a toxin, and serves no beneficial purpose in anyone's body. Exposure can cause learning disabilities and neurological damage in children and developing fetuses.
Investment Management Solution That's why the warning is aimed specifically at pregnant women, women who may become pregnant, nursing mothers, and young children. That group of people should avoid shark, swordfish, king mackerel, tilefish and limit their intake of white albacore tuna to six ounces a week.
Investment Management Services Everyone else can continue to eat tuna and other kinds of fish - in moderation.
Guide Investment Stock The bigger issue here, lost in the confusion over what to eat or not to eat, is that industrially generated mercury pollution needs to be removed from the environment so it doesn't get into fish in the first place. That's where government is failing to protect consumers.
Investment Manual Solution The largest unregulated source is coal-fired power plants, which emit mercury through their smokestacks. It then falls into water, where it's absorbed by algae, which is eaten by fish. Forty-four states, including Pennsylvania and New Jersey, report excessive mercury in their freshwater lakes and streams.
Investment Stock So, logically, the fuss over tuna - an ocean fish - is actually beside the regulatory point, a fact environmental groups know but ignore because tuna is a good talking point.
Essential Investment Solution The Bush administration is developing mercury regulations for power plants, but so far, they're too industry-friendly. Last month, the attorneys general of 10 states, including New Jersey and Pennsylvania, and 45 U.S. senators, called on the Environmental Protection Agency to write stronger rules. EPA administrator Michael O. Leavitt should listen.
Citicorp Investment Services Mercury is a solvable problem - if the problem ends up on the right plate.
Fool Guide Investment Motley Philadelphia Inquirer - 4/14/2004
Topic: Toxics
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