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Adobe OpenHD Alliance Expands to Include Ten Industry-Leading Digital Media Companies

New Adobe OpenHD Certified Systems Based on Adobe Production Studio Deliver Comprehensive End-to-End Solutions for HDV, SD, and HD workflows

SAN JOSE, Calif. Jan. 18, 2006 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the expansion of the Adobe OpenHD allianceoriginally started with Dell, HP, Intel, and Microsoftto include 10 additional partners delivering the industry's best capture cards, graphics and video accelerators, audio tools, and data storage products. These new Adobe OpenHD alliance partners, each of whom will be included in one or more certified turnkey solutions, include AJA, AMD, Blackmagic, Bluefish, CineForm, Focusrite, Huge/Ciprico, Matrox, NVIDIA, and Rorke. This expansion, along with the introduction of Adobe Production Studio (announced yesterday), has enabled the creation of seven new Adobe OpenHD turnkey solutions supporting HDV to real-time compressed and uncompressed HD, which will be available starting in February.
Adobe has worked closely with the OpenHD alliance partners, testing the all-new Adobe Production Studio with each of the specific capture cards and hardware configurations, to help ensure the highest performance and reliability. Adobe Production Studio includes new versions of Adobe After Effects 7.0, Adobe Premiere Pro 2.0, Adobe Audition 2.0, Adobe Encore DVD 2.0, and the latest versions of Adobe Photoshop CS2 and Adobe Illustrator CS2, with time-saving innovations such as Adobe Dynamic Link, to provide the most comprehensive software toolset for video and audio editing, motion graphics, visual effects, and DVD authoring. The combination of Adobe Production Studio and Adobe OpenHD certified systems means that creative professionals will now have access to the scalability and reliability they need to support their HDV, SD, and HD workflows.

Bank Of America Investment "We're excited to add such an impressive list of companies to the Adobe OpenHD alliance, expanding our ability to provide the most comprehensive desktop HD offerings on the market today," said Jim Guerard, vice president of Web and Video products for Adobe. "The new turnkey HD systems provide solutions to address the needs of creatives and videographers up to the largest post production houses. With each milestone we reach and each new partner that comes aboard, the Adobe OpenHD alliance is making HD technology more affordable and accessible to a wider audience of creative professionals."

"Adobe, entrenched digital media player market, plans to use its dominance in other software categories to thrust its upcoming Adobe Media Player onto an immediate user base."

Investment Opportunity Adobe OpenHD was started in April 2005 by Adobe, Dell, HP, Intel and Microsoft to deliver a line of integrated, certified, Windows-based HD solutions. Through a joint certification program, these companies help ensure compatibility between hardware and software components, simplifying the purchasing process and giving customers the confidence that they are buying a validated turnkey system.

Vizumi is an Arts Alliance Media company. Arts Alliance Media (AAM) is Europe%š leading provider of digital film distribution services, dedicated to building a European digital network to deliver film to the home, to the cinema and between industry players. We provide ISPs, media companies and retailers with turn key solutions for acquiring rights and securely distributing digital video content over the internet to their audiences.

Banc Of America Investment "Adobe's OpenHD technology standard will drive mainstream HD productions with greater plug-and-play options," said Paul Sidlo, president and founder of REZN8 Productions. "With Adobe aligning and certifying its software with leading technology partners to deliver powerful end to end solutions, it is empowering production houses such as REZN8 to tap into the true creative potential of leading-edge high definition design."
Pricing and Availability

As a venture capitalist with North Bridge Venture Partners and investor in Blue Dolphin Group, Bill Geary will join Zinio's board of directors. "We're very excited to bring together these two complementary companies. Digital is the way of the future for everything, including magazines, " commented Geary. "This merger is an important strategic alliance in the marketplace that will revolutionize the way magazines and other published media are packaged, sold and delivered."

Banking Investment For details on hardware specifications, pricing and availability, please visit the Adobe OpenHD Web site at: www.adobeopenhd.com
About Adobe Systems Incorporated

Pricing and Availability Registered Adobe Premiere Pro 1. in for Adobe Premiere Pro from the Adobe Premiere Pro page of the company web site at www.adobe. premierepro . Earlier Premiere customers can upgrade to Premiere Pro 1.5 for $199 US. About Adobe Systems Incorporated Adobe is the world's leading provider of software solutions to create, impact, reliable digital content. For rmation, visit www.adobe.com .

Investment Solution Strategic Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

Companies based in Los Angeles received $459 million, up from $182 million last year. About 35% went to Internet companies. "A lot of companies here are at the convergence of media and technology, " Schoenfeld said. Gorilla Nation Media, a Los Angeles online advertising firm, received $ stage funding. founder and President Brian Fitzgerald said the company, which represents the Huffington Post and other sites, planned to use the money to expand internationally.

Investment Banking Services Source: Adobe

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