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November Search Keyword Prices Remain Steady

San Francisco, December 6, 2005. Amid all the talk about rising keyword prices, the Fathom Online Keyword Price Index which has been tracking keyword prices in eight categories consistently for the past 15 months, indicates that November averages were virtually flat, rising one percent or $.01 from $1.45 to $1.46
Pricing swings were evident in certain categories. Telecom Wireless was down 10 percent to $.95; Automotive bounced back after a drop last month of 14 percent with sector prices rising six percent to an average $1.38 in November. Most surprising, average retail prices were flat for the month at $.45, although one can always find skyhigh examples like iPod at $1.30 and diamond bracelet at $1.80. Consumer Travel and Hospitality was flat at $.97 and Finance Investment rose eight percent from $1.66 to $1.80.

Bank Of America Investment Overall, it should be noted, prices have dropped 11 percent from November 2004, one year ago, when the average price for all eight categories was $1.64, partially attributable to a $4.72 average keyword price in the Finance-Mortgage category. The November 2005 price for that category was $3.67.

From the homepage use the Advanced search facility, bottom left column to look for products by maximum price, stock availability, brand and keyword.

Investment Opportunity "We hear continued talk about rising keyword prices, but the data indicates that the averages are in fact flat to down across the categories tracked, said Gregg Stewart, SVP Channel Management and Marketing. The search market is robust and growing rapidly because more advertisers are allocating more budget dollars to search. Smart advertisers have learned to maximize their keyword spends with creative thinking and bid management and then to optimize their conversions to sales."

Click on the image thumbnail, up page displaying a slightly larger version of the image. The Item Detail tab at the top of the page will display image number, collection, photographer, description, license terms and conditions, and relevant keywords. If you click a keyword, the search engine will search for all images that use that keyword, and you will see a new Search Results page. For pricing, click the Pricing Details tab next to Item Details.

Banc Of America Investment Fathom Online tracks keyword prices daily to spot trends and to provide its clients with advantageous buying opportunities. The keyword list consists of 500 generic keywords across each of eight categories for the top five ranked positions on selected search engines. The pricing fluctuations measured by the KPI should be viewed in the context of the eight categories reported and not as a proxy for the entire search industry.

1. Enter a keyword you would like to find similar keywords for. 2. Click the "Go!" button After the results are shown, you can click on a keyword and this tool will then forward you to further more similar keywords. The keywords displayed are ranked by most searched. The most searched keyword is number 1 and the least searched keyword is 10. .

Banking Investment About Fathom Online
Based in San Francisco with offices in New York and Chicago, Fathom Online is a leading search engine marketing (SEM) specialist that offers end-to-end solutions for advertisers and agencies. Fathom's advanced data collection platform and software technology generates a customized strategic approach for each customer's search engine marketing plan including: campaign launch, performance analysis, conversion optimization and media reconciliation. Fathom's customers include many well-known blue-chip companies. www.fathomonline.com

Investment Solution Strategic Source: Fathom Online

Cookies are also used by some of the search engines such as Overture to help us determine which "keywords" are searched most frequently by our customers making purchases. This information remains anonymous and is a tally only of specific keywords.

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