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On Feb. 6th, 2003, websidestory Inc., [websidestory.com], a web
analyzation company released a report showing that the majority
of websites are now visited by direct navigation, instead of
using search engines and web links.

Bank Of America Investment Direct Web Navigation is when a visitor locates a site by typing
the domain directly into the browser or from a using a bookmark.

A Toyota represents an important investment that you must guard with the newest parts and accessories.

Investment Opportunity According to websidestory.com, in 2/2001 48.14% of sites were
found through direct navigation and the other 51.85% through
search engines and weblinks.

A Mercedes is an important investment that you should defend using the newest parts and accessories.

Banc Of America Investment As of 2/2003 that percentage has risen to 64.43% and only 35.55%
were found through search engines and links.

A domain name can make or break an online venture. A domain name is a company's identity online. It is your brand, your personality, your trademark. So, choosing the right domain isn't easy. BuyDomains. "Today .COM and .NET names have established recognition and can identify your company on the Internet forever. For this reason, they have considerable resale value and serve as excellent investments.

Banking Investment This study however does not diminish the importance of search
engines and links for initially finding a website.

Featured Bestselling Newest Arrivals High to Low Low to High View 20 40 100 No results found. Please try your search again. Find out first about new brands, styles, trends and sales. about new brands, styles, trends and sales 110% About Us

Investment Solution Strategic But it does give evidence that a domain and site that a visitor
is able to remember will be returned to directly in the future.

See, "A new trend shows smart, educated women are choosing to have children by themselves in record numbers".

Investment Banking Services Note I said 'able to remember' and not 'worth remembering.' Sure
your site should be of such value that it is worth remembering,
but if you don't have that solid brandable domain that sticks in
the brain like glue than it won't matter.

Bank Investment How many times have you wanted to return to a cool site, but
couldn't remember the domain to get their? Of course you could
search for it at a search engine, but this takes more time and
effort. The more steps you put in front of your prospects, the
less likely your site is to be found.

Alternative Investment This is why domain branding is so important. For a very low
investment any online business has the power to intensely
leverage their marketing.

Online Investment Services Think about it. Your Domain name is the most important marketing
tool you have. Your domain is the first thing your audience sees
and your first chance to generate a response from a consumer. Do
they visit or move on? This decision is hugely impacted by the
effectiveness of your domain.

Accompany Essential Investment The entire basis of marketing is getting someone's attention and
your domain must do just that. It becomes extremely powerful to
use a brandable domain name to leverage your marketing to the
maximum.

Investment Company Put simply a quality, short, memorable domain will always lead
to an increase in sales.

Investment Management Solution Nobody knows this better that large corporations who have spend
millions on solid brandable domain names. In one famous example
venture capitalists in California paid $7.5 million to acquire
Business.com. Even forsalebyowner.com fetched $835,000.

Investment Management Services A little off topic but still interesting, is Ex-marine Darryl
Pollock who registered the domain IraqiFreedom.com and has
received offers into the thousands (Note: He has been qouted
saying that if he were contacted by the pentagon he would
'completely cooperate with them.')

Guide Investment Stock Crazy isn't? But big business knows that these domains are worth
because that domain will bring in sales for years and years to
come. They can build it, promote it, brand it and it will work
for them forever. Even two word, hyphenated domains are grabbing
some pretty prices, checkout these recent Afternic and Ebay
sales:

Investment Manual Solution Internetbank.com $92,800 E-Privacy.com $35,080 eloans.net $6,060
Ez-HomeLoans.com $4,725 venture-capital.net $14,510
officetravel.com $2,625 qalaxycafe.com $1,890

Investment Stock When you are marketing your site, business, product, service,
you must be seen, heard and remembered by your audience.
Consumers are bombarded with messages all day every where they
travel. You must stand out and the most cost effective way to do
this is logical domain branding.

Essential Investment Solution So what domains are memorable and what makes a domain brandable?

Citicorp Investment Services Find out and see examples in Part 2 of our special domain
branding articles series.

Fool Guide Investment Motley Get Part 2 now, by sending a blank email to
mailto:10336@QuickPayPro.com?subject=63

Fidelity Investment Services

Investment Management Wayne Ford is the owner of http://www.domainheat.com , a leading
supplier of daily expired and soon-to-expire domain lists. He
also has just released a new 2-tier affiliate program that pays
up to 75% on a whole library of internet marketing products and
services. Join free at http://www.gotprofit.com

Francisco Investment San

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