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MBAs to Prepare APEC Study on Internationalizing E-Commerce

LOS ANGELES--(BUSINESS WIRE)--April 12, 2004--What does it mean to foreign investment and trade to enable e-commerce across the international markets of the Pacific Rim? Twelve MBAs at the University of Southern California (USC) Marshall School of Business will spend the next seven months researching that challenge for a consortium of CEOs. The executives advise the 21 Heads of State of the Asia Pacific Economic Corporation (APEC).
The MBA project focuses on three areas of study:

Bank Of America Investment -- the factors that promote and hinder the development of the network infrastructure supporting the Internet;

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Investment Opportunity -- the factors that promote/hinder the development of access to the Internet among potential suppliers and customers of e-commerce goods and services; and

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Banc Of America Investment -- the factors that promote/hinder the e-commerce exchange of software and entertainment goods and services.

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Banking Investment Among the economies students will study, only China declined to participate in a 2002 APEC proposal to significantly liberalize e-commerce. The declaration called for reducing or removing limitations on the number of suppliers allowed to supply e-services; and on ownership and controls that prevent significant foreign investment in the supply of telecommunication services, namely e-commerce.

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Investment Solution Strategic "Students will focus on four APEC economies, two developed and two developing economies; the United States, Japan, Mexico and China," said Professor Ravi Kumar, Vice Dean of International Programs at the Marshall School, who worked with APEC's Business Advisory Council, or ABAC, on arranging and designing the research project.

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Investment Banking Services "Since our MBAs travel annually to these countries as part of the Pacific Rim Education Program, or PRIME, our students will be able to complete research in conjunction with their overseas study trips."

Bank Investment Established in 1994, APEC formed under a mandate to improve free trade and investment among its members, which include the U.S., China, Japan, Mexico, Korea, Australia and 15 other economies. ABAC, the private sector arm of the trade organization, is due to confer with world leaders in Santiago, Chile, this November 17-19th at the annual CEO Summit.

Alternative Investment At the conference, the Marshall MBA team will deliver the results of their extensive analysis. The report will be included in the annual prioritized advice report ABAC provides its Heads of State.

Online Investment Services At the APEC 2002 summit in Los Cabos, Mexico, the Heads of State said in a declaration: "The exponential growth in Internet connectivity and use of electronic commerce as a channel for international business require the development of trade policies that promote a networked world. The trade agreements and rules we develop now will affect the world economy of the coming decades."

Accompany Essential Investment Participating economies agreed to prevent majority ownership or control of suppliers of e-services; and to allow equal access to markets and provide a level playing field for competing suppliers.

Investment Company The MBA research project will assess the roles that trade and international investment play in the development of a "digital economy."

Investment Management Solution "Each student will conduct three to four days of interviews with business managers and experts within each target economy," said marketing professor Dennis Schorr, who will help oversee the MBAs. "Students will make use of library, government, international agency, and Internet-based and other electronic database resources."

Investment Management Services In 2003, Kumar and Schorr led a team of 16 MBAs who completed a research project at the request of ABAC. Marshall School students evaluated the usefulness of information APEC and ABAC currently provides for international business investors and traders and identified improvements that could be made. The research team made their presentation at the ABAC meeting in Bangkok, Thailand.

Guide Investment Stock About the USC Marshall School of Business

Investment Manual Solution Both U.S. News & World Report and Business Week rank Marshall's programs among the top 20. Marshall with its many research centers and Leventhal School of Accounting focuses on a core set of skills and on strengthening its position as a global center of business education and research at the graduate, undergraduate and executive levels.

Investment Stock Contacts

Essential Investment Solution
USC Marshall School of Business
Douglass Gore, 213-740-6411
dgore@marshall.usc.edu

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