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AGENCY.COM Acquires Exile on Seventh

Expansion of San Francisco Office Driven by Record Growth of Online Advertising

New York June 29, 2004 AGENCY.COM Ltd., a leading interactive marketing and technology agency, announced today that it has acquired certain assets of the San Francisco-based online advertising agency Exile on Seventh LLC. The acquisition builds upon the long-standing success of itraffic, the companys online advertising division, and bolsters AGENCY.COMs leadership position in the interactive marketing space. Exile on Sevenths world-class clients include eBay, 21st Century Insurance and Wells Fargo.
Exile on Seventh will be integrated into AGENCY.COMs San Francisco office and will assume the AGENCY.COM brand. itraffics New York, Chicago, Dallas and San Francisco offices will transition to the AGENCY.COM brand by the end of 2004, forming a specialized practice within AGENCY.COM dedicated to online marketing called the Advertising Group, which will include Exile on Seventh. The itraffic brand will be retained in London.

Alan Burgis, president of Exile on Seventh, will take on the role of Senior Vice President and report directly to Don Scales, president and COO of AGENCY.COM. Burgis, a native of Australia, has over 25 years of agency and client-side marketing experience on both sides of the Pacific. Previously, he was managing director of McCann-Ericksons San Francisco office, chairman of FCB in Sydney, Australia, and CEO of Euro RSCG, Sydney, Australia. He also spent four years at McCann-Erickson in Los Angeles as both worldwide account director and director of account management, and was EVP and director of account management at GMO in San Francisco. On the client side, Burgis was marketing director of Frito-Lay and Bristol-Myers in Australia.

Todays news follows the Interactive Advertising Bureaus recent report that Internet advertising revenue reached a record $2.3 billion in the first quarter of this year, up 38.9% over the first quarter of 2003 (Internet Ad Revenue Report, May 24, 2004).

Online advertising is the fastest growing area of interactive marketing and a core part of our business, said Don Scales, president and COO of AGENCY.COM. However, strategic decisions like this are not made lightly. Alan and his team are a perfect match for AGENCY.COM - both culturally and professionally. Together, we expect great things to come for the company and our clients.

Our two companies share a passion for great work and a fearless accountability to our clients, said Alan Burgis, president of Exile on Seventh. Pooling our collective talents creates a new powerhouse of ideas and innovation in the San Francisco market.

About AGENCY.COM
AGENCY.COM, BtoB Magazine's Interactive Agency of the Year, is a premiere interactive marketing agency. Since 1995, the company's Web Development and Advertising Groups (itraffic) have helped Fortune 500 companies build their brands, generate revenue and acquire, retain and manage customer relationships through interactive marketing solutions. AGENCY.COM's world-class clients includes 3M, British Airways, Discovery Channel, KeySpan, T-Mobile UK and Visa. AGENCY.COM is a subsidiary of the Omnicom Group Inc. (NYSE:OMC), a Fortune 500 global advertising, marketing and communications company. AGENCY.COM is headquartered in New York and has offices in Amsterdam, Chicago, Dallas, London and San Francisco. For more information,please visit www.agency.com.


For More Information:
Tari Ray
Director of Marketing and Public Relations
AGENCY.COM
312.729.4537
tray@agency.com

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