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DoubleClick Signs Exclusive Contract With GSD&M For Online Ad Management, Rich Media Solutions, and Media Planning Tools

Agency Chooses DART for Advertisers, MediaVisor and DART Motif to Serve Clients Online Campaign Needs

New York, NY, 2/12/2004 - DoubleClick Inc. (Nasdaq: DCLK), the leading provider of tools for advertisers, web publishers and direct marketers, today announced that GSD&M, the global advertising agency, has designated DoubleClick as the exclusive provider for online ad management, rich media solutions and media planning tools on behalf of its clients. As a result of the agreement, GSD&M will work with DoubleClick for all of its online advertising functions: planning, execution, and reporting, as well as rich media creation and delivery.
An integrated workflow across online ad management and media planning is critical to the efficacy of our clients online campaigns, and was a primary factor in our choosing DoubleClick as our exclusive partner, said Jerry Courtney, Associate Media Director, GSD&M. DoubleClick not only offered one point of contact for multiple solutions, but we were especially impressed by its exceptional service and are delighted to pass that benefit onto our clients.

Bank Of America Investment According to the agreement, GSD&M will exclusively recommend the DART ad management system, MediaVisor for media planning, and the DART Motif rich media solution to its clients. DART for Advertisers is a hosted, enterprise-class advertising management and serving solution that helps marketers reach their online goals efficiently and effectively. MediaVisorSM is a hosted, web-based campaign management workflow solution, designed to streamline the entire media planning, buying and trafficking process. DART MotifSM, launched jointly with Macromedia in July 2003, is an integrated solution for creating, trafficking, deploying and reporting on rich media ads and has proven to significantly reduce the time it takes to deliver a rich media campaign. Part of Motif's competitive advantage is its exclusive measurement package, Audience Interaction Metrics, which can gather more than 30 unique interactions with rich media - including ad exposure time, ad interaction time, multiple clicks, load movies, and custom-timed events.

The ads appearing on this Web site are delivered to you by DoubleClick, our Web advertising partner. Information about your visits to this site, such as number of times you have viewed an ad (but not your name, address, or other personal information), is used to serve ads to you. For rmation about DoubleClick, cookies, and how to " out", //www.doubleclick. privacy

Investment Opportunity "DoubleClick is very pleased to work exclusively with GSD&M and its world-class client base to manage and plan their online campaigns with DART for Advertisers and MediaVisor, said Doug Knopper, Senior Vice President and General Manager, Advertiser and Publisher Solutions, DoubleClick. In addition, were exceptionally pleased with the industrys growing acceptance of DART Motif for rich media and can report that all signs point to DART Motif being the fastest-growing new product in DoubleClick history.

2. wide launch of high definition to rich media online ad campaigns, 3 March 2008 ... wide launch of high definition to rich media ... DoubleClick, a premier provider of digital ... quality video in full screen. DoubleClick Rich Media enabled HD Video ... first company in the US to implement DoubleClick Rich Media with HD Video ...

Banc Of America Investment Additional information on DoubleClicks product solutions can be found at www.doubleclick.net .

OurStage uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie in your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For rmation about DoubleClick, including information about how to opt out of these technologies, go to //www.doubleclick. privacy.

Banking Investment About DoubleClick Inc.

Upromise uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For rmation about DoubleClick, including information about how to opt out of these technologies, go to www.doubleclick. privacy.

Investment Solution Strategic DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 19 offices around the world.

For rmation on cookies and how to disable them, //www.cookiecentral. //www.microsoft. cookies.htm K'NEX uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For rmation about DoubleClick, including information about how to opt out of these technologies, go to //www.doubleclick. privacy.

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