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AutoTrader.com Opts For Adlex to Monitor, Measure and Manage Service Quality and Application Delivery

Deployment Designed to Enhance Application Availability and Uptime

MARLBOROUGH, Mass., Feb. 28 /PRNewswire/ -- Adlex Inc.(TM) (http://www.adlex.com/), the pioneer in Service Delivery Management (SDM), today announced that AutoTrader.com has selected Adlex ITvisibility to monitor, measure and manage application service levels to ensure a quality user experience. Founded in 1997, AutoTrader.com is the Internet's leading auto classifieds marketplace and consumer information Web site.
"One of our biggest priorities for 2005 is to increase application uptime and deliver a consistent, high-quality user experience, initially for our employees and business partners," said Paul Leadingham, director of technical operations at AutoTrader.com. "Despite the fact that we have multiple geographically dispersed data centers that serve our employees, Adlex will enable us to directly measure the IT service levels experienced by all users of all applications all of the time. We were also impressed by Adlex's comprehensive service level analysis, data mining and reporting capabilities."

Adlex ITvisibilty will allow AutoTrader.com's IT department to detect and resolve application performance issues quickly -- before they impact user experience. The decreased time required to identify and resolve problems will free IT resources to support strategic business goals such as increasing revenue and improving customer retention. ITvisibility is the only solution that delivers the comprehensive, real-time analysis of usage, availability and performance for all users and applications required to make this possible.

"Our solution will enable AutoTrader.com to understand exactly how its application service levels are performing at any given moment and will provide them with the real-time data they need to make sure everything is performing as expected," said Dan Filby, Chief Operating Officer of Adlex. "If users are experiencing slow response times or having difficulty accessing a particular application, Adlex ITvisibility will let AutoTrader's IT department know where the problem lies so it can be corrected quickly."

Adlex ITvisibility allows customers to monitor and analyze network usage and performance for all users and applications over the network and IT infrastructure, in real-time. ITvisibility is the only solution on the market today that delivers actual performance metrics for managing application service delivery across both public and private network facilities and IT infrastructure. The technology permits deep analysis of service level problems and accelerates their isolation and resolution. ITvisibility is an entirely passive, auto-learning solution that introduces no extraneous network traffic and is simple to deploy and manage from a central location in a network.

Adlex has a global customer base from a cross-section of industry segments, including e-commerce companies, large financial services organizations, investment banks, cable and telecom service providers, media and entertainment companies, and insurance companies. Customers that have deployed Adlex's Service Delivery Management solutions include: Allmerica Financial; Prudential Financial; and TNT, a global logistics company.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 2.2 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 7 million unique visitors every month. Through innovative merchandising products such as multiple photos and auction-style listings and comprehensive search functionality, AutoTrader.com unites buyer and seller online -- dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Manheim Auctions, Inc., the world's largest operator of wholesale auto auctions since 1945. Manheim Auctions, a wholly owned subsidiary of media conglomerate Cox Enterprises, Inc., is AutoTrader.com's principal stockholder and a key investor along with Landmark Communications, ADP, Inc., and the venture capital firm Kleiner Perkins Caufield & Byers. For more information, visit http://www.autotrader.com/ or call 1-800-353-9350.

About Adlex

Founded in 1997, Adlex is a global company that pioneered Service Delivery Management (SDM) technology and is a market leader based on deployments with major enterprise and service provider customers worldwide. Adlex was funded by its founders and a group of private investors led by Roger Marino, co- founder of EMC Corp. and Adlex board member. The company is headquartered in Marlborough, Mass., and runs its European operations from a regional office in Gdansk, Poland. More information is available at http://www.adlex.com/.

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